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How to Use General Insurance

General Insurance Sector Faces

General Insurance Sector Faces Short-Term Pressure in India

howto success16 mins

General Insurance Sector Faces Short-Term: The Indian general insurance sector is currently grappling with mounting short-term challenges, particularly in the first quarter of 2025. The industry witnessed a concerning 2.8% year-on-year (Y-o-Y) decline in Gross Direct Premium Income (GDPI) for February 2025, signaling a broader trend of stagnation and instability. This decline is driven by…

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General Insurance Councils Talking Dog Ad

General Insurance Councils Talking Dog Ad: A Heartfelt Twist That Actually Works

howto success17 mins

General Insurance Councils Talking Dog Ad: In a sea of predictable insurance advertisements that oscillate between fear-based messaging and straight-up educational pitches, the General Insurance Council (GIC) has taken a refreshingly new route. With a campaign led by a talking dog named Barfi, voiced by the talented Brijendra Kala, the GIC breaks new ground in…

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